Overview

If you want to make a difference rather than just make up the numbers; if you believe in going for gold, not settling for getting by; if you believe that doing nothing isn’t safer than doing something - join our dream team.

We are Appsbroker, a Google Premier Partner. We believe the combination of new digital business models and the adoption of consumer technologies in the workplace is creating a revolution. We are leading this revolution for some of the biggest brands in the UK. We work alongside customers to create transformational applications that drive lasting change within their organisation.

We offer a fast-paced and challenging environment offering you the opportunity to make a direct contribution to the success and rapid growth of the business. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to lead the development, implementation, tracking and optimisation of all our digital marketing campaigns and PR across all digital channels.

 

Role Summary 

The Digital Marketing Manager oversees the digital marketing strategy for Appsbroker. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution and demonstrate significant business results. The Digital marketing manager will manage a supporting team of 3 (content owners and event facilitator), building a strong relationship with vendors, Google and other critical partners to launch campaigns on time and on budget.

 

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Location

Old Town, Swindon

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Job Type

Permanent Full Time

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Salary

£60k - £70k
dependent on experience

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Line Manager

Sales & Marketing Director

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Closing Date

TBC

 

 

Responsibilities

  • Responsible for Strategy, Planning and budgetary control of all marketing in line with company objectives

  • Develop and manage integrated digital marketing campaigns
  • Devising strategies to drive online traffic to the company website tracking conversion rates and making improvements to the website
  • Utilise a range of techniques including SEM, SEO and PPC
  • Manage the design, build and maintenance of our social media presence
  • Manage online brand and product campaigns to raise brand awareness
  • Improve the usability, design, content and conversion of the company website
  • Brainstorm new and creative growth strategies
  • Evaluating customer research, market conditions and competitor data
  • Evaluate emerging technologies to provide thought leadership and perspective for adoption, where appropriate
  • Plan and implement marketing & PR campaigns in coordination with our main partner (Google)
  • Jointly review and implement CRM strategy with Sales Operations
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs such as lead generation and engagement)
  • Working closely with all teams across the business assisting with new product launches

Experience

  • Minimum 3 years digital marketing experience within a technology business

  • Bachelor degree in Marketing
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and integrated digital campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform an motivate
  • Excellent communication skills, both written and oral
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Knowledge of website analytics
  • Based in Swindon and from time to time expected to travel to London and other locations that may become Global as the business grows
  • Good project management skills (desirable)
  • People management experience
  • A proactive self-starter with a positive approach to change and the ability to take the initiative
  • Ability to work on own and to lead a team
  • Ability to get stuck in and be accountable
 
 

To apply please send you CV to cv@appsbroker.com - thank you.