EBOOK

20/20 VISION FOR BLACK FRIDAY

Insights to Maximise Sales

On-the-day cause and effect optimisation

Don't leave anything to chance.

You have done all the prep, your campaigns are set, the analysis and predictions are done... but can you afford to just watch and see? Read our 6 essential steps to give you complete control not just before, but during your peak trading events. Our customers have seen 40% increase in peak trading year on year by following this guide.

Price
matching

Instant competitor price drops as they happen

Match against competitors' dynamic pricing strategies, understand your floor price and sell at the right margin

Remember:

Shoppers are scanning for the best deals throughout the day
Full visibility allows you to drop or hold your line for the optimal sale

Cost per acquisition

Instant analysis on channels and products

Understand cost per acquisition by-channel in real-time and manoeuvre operations to focus on the most profitable sales

Remember:

Omni-channel is key to give shoppers choice
The ability to pivot across channels is essential to drive the bottom line

Hybris stock control

Keep customers delighted and avoid stock delays

Connect to SAP Hybris and get instant inventory updates to define pricing and promotion strategies on Black Friday

Remember:

Customer loyalty and satisfaction is still a number one driver, especially if prices match
Stock levels are key for in season sales

Expect Extraordinary

Who are Appsbroker?

Our team of seasoned cloud professionals works together with our customers to achieve extraordinary business outcomes, building lasting relationships through our passionate approach, modern technologies and agile methodologies.

We have worked with Google Cloud for over 12 years to help major retailers make the most of the data they already generate, significantly reducing time-to-insight and increasing sales revenues.